Visa Europe approached us to create a range of infographics to illustrate their on-going studies into contactless payments. The first of these titled, ‘Slovakia, a nation moving ahead’, dramatises how contactless card use has reached a critical tipping point in the country. Key landmarks recognisable to Slovakians were drawn and blended into the background.
The second of these infographics is a concertina folded piece that was given out at a keynote conference. £1 in every £4 of all spend with Visa at UK merchants is now spent online. This infographic presents key stats of UK ecommerce spend, according to Visa Europe data.
The challenges were to create an engaging visual representation of the facts and still maintain a strong sense of the Visa brand look and feel throughout.
– Under the creative direction of Bright Blue Day Ltd.