Visa Europe Christmas 2015

Every year, we are asked to create the Visa Europe Christmas eCard. This year we decided to go one step further than the usual email. As creative lead I designed an interactive snow globe that would reveal a personal message when shaken. This worked especially well on mobile devices. A 3D town was conceived by our motion team and I art directed to create the perfect Visa snow scene.

The snow globe works in real time so will appear in either night or day mode according to your location. The user could then slide from night to day before shaking the snow globe.

Under the creative direction of Bright Blue Day.