UBS FIM Forum Conference
UBS approached us to concept and brand a completely new conference format for their Ultra High Net Worth audience. We proposed a set of conferences across Europe that brought influential speakers from around the world together to debate and predict the future of finance.
A dynamic identity that can adapt, move and change like the fluidity of a conversation was created. The identity pattern symbolised UBS cutting through the noise of the financial market and becoming the voice of reason in a world of chaos. I was involved throughout the entire process, designing the identity and digital collateral as well as art directing short films.
Under the creative direction of Bright Blue Day