Visa Processing Microsite

Visa approached BBD to create a responsive microsite that explained the future of payments in a linear journey with different levels of content. My response to the brief was an interactive site featuring svg animations and HTML canvas. The levels of content were revealed in a concertina fashion therefore allowing the user to scroll freely and return to the flow of the content uninterrupted.

The whole site focuses on the idea of processing, the integral part of payments. As the user scrolls through, the different shapes move subtly to give the impression of the inner workings behind the scenes of Visa Processing HQ.

Under the creative direction of Bright Blue Day.

 
Planning and research.

Planning and research.