RNLI Mayday 2015 Campaign
Mayday is the RNLI's largest fundraising campaign for the UK and Republic of Ireland. I acted as lead designer to create a series of ads, a website and extensive collateral for national press and volunteers across the charity.
The campaign creative focused on the RNLI’s greatest asset: a bank of real rescue stories. We explored the relationships of the people saved by the RNLI and reunited them with the team that saved their lives. The campaign was a huge success and saw the biggest spike in donations the RNLI has ever seen in a five-day period.
I decided to follow through with the campaign's underlying message — to challenge yourself and fundraise money for the RNLI. After much vigorous training I gathered a team together to cycle from Poole to Land's End. We raised £1000 for the charity and achieved the 8th fastest time across England's iconic last stretch.