Pittards — Carry It Well Campaign
Pittards supply leading brands around the world with performance leather products. However, their beautiful range of fashion accessories remained relatively unknown. Pittards wanted to change that. They turned to BBD for a new brand proposition to take them to the consumer market.
Our workshop created a new purpose; “Whatever you carry, carry it well.” This led to a new visual identity, appealing to a more contemporary, fashion-conscious audience. Photo shoots in London and Dorset created stunning photography that brought this to life.
A new ecommerce website and a social media campaign has been put in place, harnessing the power of Instagram, Pinterest, Facebook and Twitter to build awareness and drive sales. This includes paid and organic activity. It is supported by email marketing, PPC and SEO activity.
I was involved from the creative idea to the art direction and design of all collateral both on digital platforms and in print.
Under the creative direction of BBD.
Credits: Liam Forrest, Jamie White-Reed