Novtech is a small business that specialises in the servicing and commissioning of machines involved in microchip fabrication across Europe. They approached me to refresh its brand identity to create a more interesting and professional communication platform. The logotype was conceived from a technical drawing of a one armed robot. Novtech is unique as it has access to three specialist robot arms. By simplifying and beefing the drawing up this would therefore be instantly recognisable for those in this close-knit industry.