HP Gurus

Twice a year HP runs an event (Discover) in Vegas and Vienna for some 12,500 customers and prospects. Our challenge was to make sure that the Software Service business stood out from all the other HP business units, attract the more senior executives and position it as a thought leader in the industry. 

These are the initial executions to promote the HP Guru Bar at the event where customers could talk to leading experts about their software needs. The Guru Bar was a huge success and the concept is being rolled out across other channels and events.

 
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