HGST Athens Identity
HGST is an innovative IT storage solutions company specialising in hard drives to a global audience. Every year they hold a conference for their resellers and distributors and in 2015 it was held in a historic Athens hotel. My brief was to design an identity for the event that would combine data storage with Ancient Greece. The result was a logo and bespoke graphic language based on distilled symbols of microchips, hard drives and servers that could be used as a signature pattern.