Box Social Media Campaign
Box is a cloud platform for business. They approached us to create a campaign aimed at a C-Suite audience that would cut through the noise of the market. As lead creative, I oversaw and developed a disruptive tone of voice (poking fun at the excuses you hear in offices every day) that saw results instantly. Through LinkedIn and Twitter the campaign saw a rapid increase in interest and directed people to visual case studies and infographics showcasing how Box is better for business.
Featured here are examples of the planning and strategy, an online game, case study and social media assets.