Arada Stoves — Brand Repositioning
Arada is the UK’s leading manufacturer of wood burning stoves, consolidating the well loved names of Villager, Aarrow and Stratford under a single brand.
BBD were tasked with elevating Arada to a lifestyle brand based on its unique take on modern British heritage – challenging the category norms with an new approach to marketing and communications. We defined Arada’s purpose around ‘putting warmth at the heart of home’.
A creative brand platform built on an Arada Stove being so much more than just a black metal box, and central to the lifestyle of those that own it.
Integrated executions played on the emotion and synesthesia associated with owning an Arada across print, outdoor, press, event, POS and digital platforms. I worked across the whole project from ideation to design and art-direction.
Photography: JAG Images